leading & evolving brands alike, visionary artists, and bespoke designers on over 1000 square meters amidst Berlin‘s luxury shopping mile Kurfürstendamm.

The building with a moving history provides a temporary home for carefully curated occupants and their products and creations from the fields of fashion, design, art, luxury travel, and lifestyle and combines a mixture of showroom, gallery, event space, and store and serves as a symbiosis of modern sales tool and marketing activities.

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We pursue the goal of disrupting the conventional models of retail and adapting them to the demands of contemporary consumers. For our brands, we offer a powerful media outlet, a modern platform for engagement & trade that serves as 
an impactful targeted promotion channel fit for a changing retail landscape.


an online as well as an offline platform for a carefully selected assortment of global and local brands and their unique product staging.

This is ALHAMBRA BERLIN's response to the needs of a rapidly changing market with ever more challenging customers who expect authenticity and experience.

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The artistic approach of interpreting products and collections encourages our guests to explore brands in a completely new way and engages to start a dialogue with designers, artists, and craftsmen. Storytelling sits at the core of our concept as guests will learn about the creative process of an item, from inception to the final destination at the store.