OUR AMBITION IS TO
  • RE-INVENT THE OUTDATED RETAIL LEGACY
  • RE-DEFINE THE STANDARDS FOR BRAND SPACES
  • RE-SET THE PACE OF COMMERCIAL RETAIL
  • RE-THINK THE RULES OF FUTURE TRADING
  • RE-ENFORCE THE SOCIAL OUTPUT OF BRAND & PRODUCT INTERACTION
  • RE-WRITE THE STATUS QUO OF BRAND MARKETING
ALHAMBRA BERLIN represents

leading & evolving brands alike, visionary artists, and bespoke designers on over 1000 square meters amidst Berlin‘s luxury shopping mile Kurfürstendamm.

The building with a moving history provides a temporary home for carefully curated occupants and their products and creations from the fields of fashion, design, art, luxury travel, and lifestyle and combines a mixture of showroom, gallery, event space, and store and serves as a symbiosis of modern sales tool and marketing activities.

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We pursue the goal of disrupting the conventional models of retail and adapting them to the demands of contemporary consumers. For our brands, we offer a powerful media outlet, a modern platform for engagement & trade that serves as 
an impactful targeted promotion channel fit for a changing retail landscape.

ALHAMBRA BERLIN offers

an online as well as an offline platform for a carefully selected assortment of global and local brands and their unique product staging.

This is ALHAMBRA BERLIN's response to the needs of a rapidly changing market with ever more challenging customers who expect authenticity and experience.

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The artistic approach of interpreting products and collections encourages our guests to explore brands in a completely new way and engages to start a dialogue with designers, artists, and craftsmen. Storytelling sits at the core of our concept as guests will learn about the creative process of an item, from inception to the final destination at the store.

EXPERIENCE, AUTHENTICITY, ENGAGEMENT THE VALUES OF ALHAMBRA

ALHAMBRA BERLIN is a place with a moving history. The former film theatre in Berlin, Charlottenburg was built in 1921/1922. Here, the world’s first audio film was released in 1922. In the course of its history, the building underwent various renovations and functions. The building was partially destroyed by aerial bombs during WWII. In 1949 film screenings were initially resumed. Shortly thereafter it was transformed into a hotel with a dance hall in the former film theatre. Later on, it was used as a training center for gastronomy and hotel businesses.

 

In 2020, the property was completely rebuilt and brought back to life with a six-story annex as an office building and the co-retail space ALHAMBRA BERLIN on the ground floor. Although the building is not a protected monument, the façade of the original building (first floor to the third floor) was reconstructed in its historical form from 1921/22 at the request of the current owner. The owner of the building is the real estate company WERTCONCEPT Investment Group, which specializes in transforming residential and commercial real estate into timeless assets at the intersection of living, office, and retail spaces.

 

 

 

About WERTCONCEPT INVESTMENT GROUP

 

 

 

 

OVER
90
EMPLOYEES
ACROSS THE
WHOLE GROUP
OPERATING
05
DEVELOPMENT
OFFICES
FOUNDED IN
2003
IN BERLIN
OVER
91
COMPLETED
OWNED PROPERTY
DEVELOPMENTS
MORE THAN
350
MILLION EURO
IN PROPERTY
ASSETS

IN THE VERY HEART OF TOWN

We transform static retail space into a walkable experience channel.
We turn physical retail space into an open multi-dimensional playground for brands, creatives and innovators.
FIND US

ALHAMBRA BERLIN
Kurfürstendamm 68
10707 Berlin
Germany

OPENING HOURS

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